Amazon Seller Suspension Email: "at risk of deactivation"
Received a Amazon Seller email about "at risk of deactivation"? Understand why this notification was sent, what it means for your account, and how to respond.
"...at risk of deactivation..."
Why This Email Is Sent
Amazon's performance monitoring system detected that one or more of your seller metrics fell below the required thresholds. This automated notification requires immediate attention.
What It Means
Your selling privileges may be suspended if metrics don't improve. You need to submit a Plan of Action (POA) demonstrating root cause analysis and corrective measures.
Common Triggers
Order Defect Rate (ODR) exceeding 1%
Late Shipment Rate above 4%
Pre-Fulfillment Cancellation Rate above 2.5%
Valid Tracking Rate below 95%
Customer complaint volume spike
Related Suspension Case
Performance Metrics Violation — Full Recovery Guide
Detailed signals, compliance steps, and evidence requirements
Diagnose Your Suspension
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